North Fern Retreats — Boutique Glamping Website
Project Overview
Website Type: Premium Website
Package: Premium Package
Industry: Hospitality & glamping
Pages Included: Home, Stays, Experiences, Gallery, Contact
Features: Accommodation showcase, image-led layouts, enquiry CTA, gallery sections, premium brand styling
Platform: Squarespace
North Fern Retreats is a demo website created to showcase the type of elevated, image-led websites included within the Roamwild Studio Premium Package.
The design focuses on atmospheric visuals, refined typography, spacious layouts, and a calm booking journey for boutique hospitality brands.
Homepage hero section introducing the retreat with cinematic imagery and a clear booking pathway.
Design Approach
The website was designed to feel calm, immersive, and premium, using atmospheric photography, refined typography, and spacious layouts to reflect the slower pace of a countryside retreat.
Introductory homepage section positioning the brand as a peaceful boutique escape.
Accommodation showcase presenting different stay options in a clear, visually-led layout.
Experience section highlighting the lifestyle moments and added value of the retreat.
Accommodation Detail Page
The Pine Dome page was designed to give visitors a closer look at an individual stay, using larger imagery, key stay details, and calm editorial sections to support enquiry decisions.
Accommodation hero section showcasing the Pine Dome with key stay details.
Interior and amenities section presenting the stay experience in a simple, premium layout.
Lifestyle gallery section showing the atmosphere and guest experience.
Final enquiry section encouraging visitors to take the next step.
North Fern Retreats was designed to demonstrate a premium website experience for a boutique glamping business. The final concept uses cinematic imagery, elegant typography, and curated content sections to create a polished online presence that feels immersive, trustworthy, and easy to explore.
Project Outcome
Concept website created to demonstrate the Premium Package.